
Seriously Grainger, it's over. We're through. Get over it.
14 years later, and I still get Grainger targeted ads
Digital advertising is fucking ridiculous.
Look at something on Amazon? You'll see ads for it incessantly everywhere you go.. Even after you bought it.
Did you visit a popular venue recently? Well, you may be getting targeted ads related to that visit for upcoming events.
Hell, Custom Patch Factory constantly serves up annoying generic ads trying to get me to use them as my embroidery vendor (aside: I went with someone else, and have a new embroidered Pet Dogs, Punch Nazis patch in the shop).
Grainger, however, is the absolute worst at this.
I'm not saying they are annoying, necessarily: Their YouTube commercials are well-produced (you can see the one I pulled the still from in the header here), the voiceover doesn't trigger any sensory issues, and they typically allow me to skip at 6 seconds of playtime.
I'm not saying that at all.
What I am saying is that they don't seem to understand that continuous retargeting/remarketing ads after an extended period have diminishing chances of actually bringing about conversion.
I haven't bought anything from Grainger since I was the systems manager at a newspaper 14 years ago.. And even then it was typically just fuses for the image setters or a pump for some other down-stream hardware.
With the amount Grainger has spent on advertising targeting me, I guarantee they've wiped out any profit they had earned from those sales 14 years ago.. And I have no plans to buy anything from them because I spend my days coding at home rather than going elbow deep into repairing the fucking 3rd or 4th hand-me-down film imagesetter (one time I fixed the film load door sensor with a haphazardly cut piece of a hangar, bent a specific way).
It makes no goddamned sense that I am still receiving these ads. I haven't visited a Grainger website in over 14 years. I haven't worked in the newspaper industry in somewhere around 10.
I have moved. Twice.
Why the fuck am I still seeing these goddamned Grainger ads?


